Control The Mic
(Media Training)
It helps prevent common risks such as:
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losing control of key messages
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being misquoted or misunderstood
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reacting instead of responding under pressure
This programme is typically used when speaking publicly involves reputational risk.
This training is designed for situations where messages are exposed to public or external scrutiny.
Beyond course content and delivery, you’ll find what participants have noticed changing in their practice...
Format & delivery
2 day online
6-8 people max.
Good mix of theory and practice.
For: executives, sales teams, managers, public speakers, and
people who wish to improve their communication skills and
reduce their anxiety
* Recordings are confidential. Each participant
collects his own. Deleted after the training.
Course content
• Firstly, we put ourselves in the skin of a journalist to understand what they want and need.
• Then we craft our messages using storytelling techniques to ensure it lands effectively.
• Finally we drill the skill by practicing various forms of interview.DAY 1 : Nail the message : from thought to soundbite
• Speak to Be Heard: Storytelling and Quotes that Stick. What makes a good story? What are journalists looking for?
• The case of the quote: identify and craft messaging.
• Perfecting the Pitch: Preparing Your Message
• Interview practice: stay on message
DAY 2: Landing on Air: Deliver Your Message with Clarity and Confidence
• How to be heard in a noisy world: constraints and opportunities of today’s media landscape
• Tips to not trip: managing difficult questions
• The unfriendly interview (on camera exercise)
• Understand the key principles and expectations that govern media interviews.
• Prepare effectively for media interactions in order to deliver clear and impactful messages.
• Adapt their presentation style for all situations.
• Apply speaking techniques that enhance persuasion and help navigate difficult or unexpected questions.
• Approach media interviews with greater confidence through hands-on practice and feedback from a media professional.
"Before the training, I thought I was prepared for media questions, but I often found myself caught off guard. The course highlighted the importance of anticipating challenging questions and bridging back to my main points. The feedback from the trainers helped me refine my delivery and maintain composure during interviews."
Liam T. – Senior Analyst, Symantec
"Even with years of experience in publishing, facing the media was a different challenge. The course provided insights into what journalists are looking for and how to present information compellingly. The on-camera practice sessions were particularly enlightening, revealing nuances in body language and tone."
James K. – Editor-in-Chief, Emap
"I often underestimated the importance of preparation for media engagements. 'Control the Mic' underscored the need for clear messaging and staying calm under pressure. The techniques I learned have been beneficial not just for media interactions but also for internal communications."
Olivia R. – PR Manager , CWT