Calm Under Fire
(Crisis Communication)
It helps prevent common risks such as:
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emotional reactions overriding judgment
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confusion spreading instead of clarity
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credibility being damaged in critical moments
This programme is typically used when pressure is high and mistakes are costly.
This training is designed for situations where communication happens under stress, urgency, or crisis.
Beyond course content and delivery, you’ll find what participants have noticed changing in their practice...
Format & delivery
2 day in person
6-8 people max.
Role-plays, exercises, real case studies, good mix of theory and practice.
For: executives and team leaders, communications professionals, public relations managers, spokespersons, and people who are likely to role to play in managing a communication crisis.
* Recordings are confidential. Each participant
collects his own. Deleted after the training.
Course content
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Firstly, we draw on neurosciences to understand what crisis does to our brains, on an individual and group level (hint: it’s not pretty).
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Then we experience it through high-stakes, fast moving exercises and simulations.
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Finally we take the time to do the one step that so often makes the difference between successful and unsuccessful comms crisis response: prepare.
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PART 1 : Keep calm and hold the wheel: what crisis does to our brains
• The crisis and me: knowing and owning our bias to not fall prey to our weaknesses.
• The crisis and the group: navigating collective craze.
DAY 2: Rigging for the storm: preparing for the crisis
• Face the wave – simulation exercise
• Breathe and prepare: collective group work to apply best practices and prepare your organization
• Mitigate their own bias when faced with a crisis.
• Keep their cool under pressure.
• Collaborate more effectively as a team despite high pressure and stakes.
"Before the training, I thought I was prepared for media questions, but I often found myself caught off guard. The course highlighted the importance of anticipating challenging questions and bridging back to my main points. The feedback from the trainers helped me refine my delivery and maintain composure during interviews."
Liam T. – Senior Analyst, Symantec
"Even with years of experience in publishing, facing the media was a different challenge. The course provided insights into what journalists are looking for and how to present information compellingly. The on-camera practice sessions were particularly enlightening, revealing nuances in body language and tone."
James K. – Editor-in-Chief, Emap
"I often underestimated the importance of preparation for media engagements. 'Control the Mic' underscored the need for clear messaging and staying calm under pressure. The techniques I learned have been beneficial not just for media interactions but also for internal communications."
Olivia R. – PR Manager , CWT