Winning Hearts and Minds Part 2
•Firstly, it turns the presentation situation on its head, so that the delegates see everything from the audience’s point of view,understanding their audience’s mindset including their concerns, objectives etc.
•Then it studies how great presentations are designed by understanding how the human brain makes decisions, including economic ones.
•Finally, the participants learn how to create a script using the unique and successful Najberg Milne “Presentation Design Blueprint” based on original design models and customised for each client.
• Historical influences from theatre and film on presentation design including audience psychology and the importance of a good script.
• Hooking an audience’s attention and keeping that attention throughout the entire presentation.
• Design and delivery of major messages through the accumulation of a series of persuasive arguments.
• Increasing audiences’ memory of any presentation through the understanding of the power of narrative and images and developing the ability to create them.
• The continuation from part 1 of the difference between written and spoken language and then building on that understanding by learning how to use oratorical techniques used, through the ages, by great speakers like Cicero, Churchill and Obama to create maximum impact.
• How to turn routine meetings into opportunities.
• How to use PowerPoint and pdf slides.
• Understand their audience’s mental processes.
• Get any audience to listen to their every word.
• Change how their audiences think and feel about their subject, product, company or idea.
• Persuade their audiences to take an action like agreeing to recommendations or offering a contract.
2 days in-person
8 people max.
2 trainers (for a maximum of 1to1 coaching)
Role-plays, exercises, real case studies,
presentations recorded*, good mix of theory and
practice.
For: executives, sales teams, managers, public
speakers, and people who wish to improve their
communication skills and reduce their anxiety
* Recordings are confidential. Each participant
collects his own. Deleted after the training.
“ Winning Hearts and Minds is inspirational and exceptional training which succeeds – gently but firmly – in getting the best out of all the people who attend. Part 1 strengthened my inner confidence when presenting, improved my style and enabled me to ‘find a voice’ I never knew I had. Part 2 completely ripped apart the way we within our company produce our presentations and put it all back together again in a much improved version – so much so that I achieved all my presentation objectives half-way through a subsequent presentation, having used their methods to build it and having applied all of the Part 1 experience to present it. Success indeed!! A text received afterwards from our notoriously critical Senior Vice President: “excellent presentation! Very professional. Well done!”
I now look forward to giving presentations and putting into practice all the things Najberg Milne taught me instead of seeing them as something “to be got through”. Indeed, I could wax lyrical for hours about the memorable experiences gained during “Winning Hearts and Minds”. I have no hesitation in recommending this training to anyone – simply the best I have ever taken and their lessons remain with you for life. ”
Elaine West, Head of Internet and Brand, Alstom
" It’s a cliché but not an exaggeration to say that “Winning Hearts and Minds” changed my life. I did the courses over 10 years ago, and have felt their impact in every presentation, meeting and professional conversation I’ve had since.
Najberg Milne creates a framework for communication via storytelling that – if taken to heart – can change the way you explain yourself and your ideas forever. He also gives the kind of real-world presentation advice that is useful every single day. "
Tom Whitwell, Head of Digital The Times & Sunday Times
“ During my career I have worked with many top coaches and trainers in the presentation arena. Najberg Milneoutclasses them all. They have an exceptional approach and has contributed to hard results and success in our business through his development of skills in our client-facing teams. I believe their contribution and involvement with our sales team has given us an edge over our competitors.
They are inspirational and motivational whilst practical and, in measurable ways, truly adds value. With NajbergMilne, you don’t enjoy a training course, go home and over time forget about it. His approach ensures that you change the way you work forever. ”
Andrew Waller, Executive Vice President UK & Ireland